Why Do People Post Photos on Instagram?

Communication through visual contents has become the new normal, and images photographs are becoming primary means of communication. People use Instagram not only for communication but also identity seeking self-expression. The casual sharing digital photos on social networking sites a part daily life, there is phenomenon: people travel to take pictures post Instagram. In this circumstance, it important understand why who posts This study investigated main moderating effects social–psychological motivations (i.e., interaction, ideal-self presentation, true-self presentation) an personal trait, public self-consciousness, intention found that self-consciousness were positively associated with role Based findings, implications directions future research discussed.